Brunello Cucinelli

A cashmere garment lasts forever, you never throw it away, you must pass it on to your children, its ability to last is the symbol of its value.

Brunello Cucinelli: "In my organization the focal point is the common good, which is the guiding force in pursuing prudent and courageous actions. In my business, people are at the very center of every production process, because I am convinced that human dignity is restored solely through the rediscovery of the conscience. Work elevates human dignity and the emotional ties that derive from it.

I believe in the quality and beauty of handcrafted products; I don't think there can be any quality without humanity."


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